BRP Expands Mexican Manufacturers Efforts
Bombardier Recreational Products (BRP) plans to move all watercraft production from Valcourt, Canada to Mexico, in a strategic move placing Mexican Manufacturers’ of the Sea-Doo and associated suppliers closer to actual geographic users. BRP, a spin-off of Bombardier Inc., has been operating in Juarez, located just across the border from El Paso, TX since 2007, and currently employs 1,500 workers in their facility there. While capacity will be increased in the Juarez plant, the company will also be scouting a second location for a new facility in the region. Machines currently manufactured in Juarez include Rotax engines for recreational vehicles and assembly of side-by-sides and the three-wheeled CAN-AM ATV’s. With the move to Mexico, water sport products to be exclusively produced by BRP’s Mexican manufacturers’ efforts include the popular Sea-Doo and others.
Moving production facilities nearer to the warmer climates of the southern United States and Latin America’s miles of coastline positions water sport production and sales to a more year-round sport-relevant location, contends BRP’s spokesman, Pierre Pichette. In addition, Pichette also acknowledged the benefits of NAFTA (North American Free Trade Agreement) and a current “good supplier base in Mexico,” with the expectation that more suppliers are likely to follow as evidenced by a five-year history of doing so. BRP’s movement of Mexican manufacturers’ for watercraft machinery also frees up space in the Canadian facility to concentrate on colder climate sport vehicles such as the popular Ski-Doo.